EcoLens

Scan what you buy. See what it costs the planet.

EcoLens identifies everyday products and turns them into a clear sustainability report focused on responsible consumption, climate impact, and sourcing risks.

SDG 12AI product identificationStructured sustainability reports

How the MVP works

  1. Identify a product from text or an uploaded image.
  2. Normalize the product data for analysis.
  3. Generate a structured sustainability report with Gemini.
  4. Show carbon, sourcing, packaging, and better-option guidance.

Why it matters

EcoLens supports SDG 12 by helping consumers make better choices with more useful product transparency. The goal is not perfect certainty. It is better information at the moment of purchase.